Ordnance Survey came to us with a big challenge: how to evolve from being seen as a heritage mapmaker to a modern, tech-driven brand powering innovation across sectors.
Working together, we built a multi-year brand activation plan that aligns B2B, B2G and consumer marketing behind a single unified brand purpose. From refining brand architecture and messaging, to developing creative activation ideas and a rigorous measurement framework, we created a roadmap that balances rigour and creativity across the next three years. All built on the foundations of marketing effectiveness.
The result is a brand and activation strategy that shifts OS from heritage perception to tech leadership – inspiring consumers to explore more, while driving growth through stronger B2B and partner engagement.
