Save the Children NL needed a step-change in how it connected with donors. Awareness was low, trust was fragile, and the brand was too often lost in a crowded charity landscape.
We worked with the team to define a clear, evidence-based communications strategy, built around three core tasks and rooted in the principles of marketing effectiveness.
To deliver this, we helped appoint new creative and media agencies and supported in the development and launch of a new national campaign, designed to raise brand visibility, strengthen trust and drive donations across multiple channels.
The result: a reinvigorated brand platform, an aligned set of partners, and a campaign already building stronger connections with the Dutch public – ensuring more support for children when it matters most.
Results
We have worked now for nearly two years with the Effective Collective team, & it is always a highly impactful & a great learning experience. The trio has extensive expertise in marketing, effectiveness, data & measurement, advertising, media buying, budgeting, business strategy, etc. But they are also very hands-on & really work with us to apply theory & best practice to practical & manageable steps. They are also just really nice guys who are always a pleasure to engage with.
Sarah Clifton, Head of Fundraising, Marketing & Partnerships