Zwift, the world’s No.1 indoor cycling app, was scaling rapidly and preparing for a major shift: moving from a pure software business into high-end hardware. To succeed, Zwift needed to broaden its audience, diversify its communications, and adopt new ways of working.
We partnered with them at this critical point through our Effectiveness Transformation Programme™. Our main task was to create a new, streamlined set of KPIs that the entire business could align behind, supported by a structured campaign measurement framework to track performance across channels.
This work required engagement across the organisation – from brand and performance marketing to the board and campaign teams. By embedding consistent, business-wide metrics and clear measurement practices, Zwift is now better equipped to deliver against its ambitious growth goals with confidence and clarity.
